Jack Daniel's The Spirit of Tennessee Cookbook


Shop Notes:

As a bit of context to this book, in the early 1990s American whiskey was just beginning to come out of the sales decline of the 1970s and 80s (contrary to today's exploding bourbon and whiskey market). One of the reasons for the newfound whiskey renaissance of the 1980s and 1990s was that authors were beginning to write books about bourbon and creating new interest in American whiskey. 

To capitalize on this environment, Brown-Forman, the parent company of the Jack Daniel's brand, and their marketing teams used home cookbooks to help lead the way into new markets and guide consumer preferences.  The Jack Daniels books reinforce their brand through depictions of old-timey Southern hospitality through community gatherings, good food and drink, traditional folkways, and other descriptions of low-key, small-town life.  Folks who tend to be dubious about these types of marketing ploys should relax.  This is a fun cookbook full of pragmatic and useful Southern recipes that would be at home in so many walks of life.

From the Publisher:

The rich tradition of country cooking, the distinctive taste of Jack Daniel's; Tennessee Whiskey, and the heritage of rural America are all elegantly captured; in Jack Daniel's The Spirit of Tennessee Cookbook. Included are more than 350 recipes, stunning full-color photographs, and stories of the people, places, and traditions of Middle Tennessee.

Release Date: 1988

Condition: Like New